Chaos ensues as Elon Musk touts paid Twitter verification
After months of back and forth, which included harsh words, whistleblowing, and lawsuits, Elon Musk is officially the new owner of Twitter. Of course, in true Musk fashion, he “let that sink in” in the most telling way possible.
Since the deal was sealed late Thursday, Oct. 27, Musk had fired Twitter’s leadership and the entire board of directors, installed himself as CEO, teased the return of Vine, and flouted the promise of “free speech” on the platform.
the bird is freed
— Elon Musk (@elonmusk) October 28, 2022
But the drama is far from over. The latest in the Twitter saga has the self-proclaimed “Chief Twit” angling for paid verification as a means to turn a profit.
The whole verification process is being revamped right now
— Elon Musk (@elonmusk) October 30, 2022
At present, Twitter verification is free. However, users go through stringent vetting to get verified. Thus far, this has been a tried-and-true way of separating legitimate accounts from imposters and bots, especially for celebrities, politicians, journalists, influencers, and even businesses.
Making influencers & experts pay for Twitter verification makes it harder to identify their real accounts vs people impersonating them, and makes it less likely they’ll stay on Twitter. Seems like both Twitter’s employee base and user base are going to undergo a brain drain.
— Renee (@paix120) October 31, 2022
Sources say that Musk’s directive is to overhaul Twitter Blue, an optional monthly subscription priced at $4.99 that unlocks a handful of additional features. The new iteration will be priced at $19.99 and will include verification. Current verified users are to be given 90 days to subscribe or lose their coveted blue checkmarks.
Unsurprisingly, this new development has been met with backlash, with some of Twitter’s most respected and beloved users weighing in.
https://t.co/okky7W9Oy5 pic.twitter.com/4xdU61SJ0y
— Mark Hamill (@MarkHamill) November 1, 2022
Twitter with verification vs. Twitter when I refuse to pay $20 a month for it pic.twitter.com/knP5vEGg2v
— Lynda Carter (@RealLyndaCarter) October 31, 2022
Hilarious thing is, I’m a current twitter Blue subscriber, but I’ll need to unsubscribe if they make verification conditional to having a Twitter Blue subscription because paying for a check mark is 100% cringe. @TwitterBlue https://t.co/i3XmiF66TF
— Hank Green (@hankgreen) October 30, 2022
The final nail in the coffin for Musk’s $20-a-month plan was eventually hammered in by author Stephen King, whose strongly worded tweet prompted both a response from Musk and a sizeable price drop.
We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?
— Elon Musk (@elonmusk) November 1, 2022
Despite this olive branch, it is clear that the issue of paid Twitter verification has created yet another rift in the traditionally contentious platform.
Your feedback is appreciated, now pay $8
— Elon Musk (@elonmusk) November 2, 2022
The wealthy people complaining about an $8 Twitter account that would actually benefit them while lashing out at the man who is paying billions to try to save free speech is making me want to pay the $8 to just stick it to them. @elonmusk #ELONMUSK #TwitterTakeover #FreeSpeech
— Royal Brettrager II (@RoyalBrettrager) November 2, 2022
This whole blue #CheckMark controversy is kind of funny, but what’s even more funny (sad really) is the amount of people who don’t seem to understand the difference between negligible cost and principle. 😂 #TwitterBlue #BlueTick #BlueCheckMark #TwitterVerification #VerifiedBadge
— Greg Behrens (@gregbehrensvfx) November 2, 2022
Journalists, in particular, have expressed concern.
Verification was a lot less important when Twitter wasn’t where all news broke and was just a running conversation like Reddit. But once you make the news part your core product… https://t.co/J6PEA2Ymx1
— Benjy Sarlin (@BenjySarlin) November 1, 2022
And if he thinks anyone will pay $240 a year for a blue check mark, he doesn’t know how much money journalists actually make.
— Scott Nover (@ScottNover) October 31, 2022
So now the question remains…
But regardless of how this saga plays out, one thing’s for sure: Twitter is where all the drama is right now.
Twitter is simply the most interesting place on the Internet. That’s why you’re reading this tweet right now.
— Elon Musk (@elonmusk) November 2, 2022